The Énye tradition began in 1999 when Robert Ruiz had the idea to form a company that could create a professional outlet for all of the talented people he saw around him.  The word Énye comes from the phonetic spelling of the letter 'ñ' in the Spanish alphabet.  At the time, Robert was inspired by a newsweek article that had labeled his generation of Latinos in the United States "Generation Ñ."  The article talked about the impact his generation was having on arts, music, business, and culture in general.   The first company started under this tradition was a software development and business consulting firm called Énye Group.